8/25/2023 0 Comments Social media trends this weekThe only new app that will matter will be BeRealīeReal is a photo-sharing app that prompts users to post one unfiltered, unedited photo per day to a select group of friends. Use a social media management tool like Hootsuite to easily schedule your TikToks, moderate comments, and measure your success on the platform from one handy dashboard.Ģ.Sketch out the basics of your TikTok marketing strategy.Explore TikTok so you can start feeling fluent on the platform and find some ideas.What does this all mean for businesses? Well, if your business isn’t on TikTok yet, this is your sign to get on it, now. Though Google and Meta are still the biggest companies by far in the digital ad space, that’s no joke for an internationally-owned social media company. TikTok ads revenue is growing so fast that it’s set to match YouTube’s ad revenue by 2024. 78.6% of internet users use TikTok to look for funny or entertaining content (#1)Īlso, according to Google Trends, interest in TikTok Ads (which is a good indicator of business interest in the platform) has increased by 1,125% since 2020.Īll this interest is for good reason.Users spend 23.6 hours per month on TikTok (#1).Users spend 95 minutes per day on TikTok (#1).While TikTok continues to grow its user base ( 1.023 billion active users and counting as of Q3 2022), it’s also consistently the #1 app in terms of time spent and overall positive sentiment. Rumors are swirling that the Chinese-owned company is building fulfillment centers in Seattle and Los Angeles in an attempt to take on Amazon in the ecommerce business.īut will all these big bets be successful? All signs point to yes, mostly. TikTok is making moves into the non-digital world as well. These new features, along with a partnership with Linktree, Shopify and Woocommerce, and speculation about a podcast app, suggest that TikTok is on a quest to become a “ super app.”Ī super app is an all-in-one app that includes social media, messaging, services, payments, and basically anything else you would normally do on the internet. February 2022: 10-minute videos (YouTube competitor).October 2022: TikTok Music (Spotify competitor teased only). ![]() March 2022: Search Ads (Google Search ads clone beta testing).July 2022: TikTok Stories (IG Stories clone).October 2022: Photo Mode (Carousels clone). ![]()
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